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An advanced feature that can help make your ad more relevant to a diverse audience is using “Dynamic Keyword Insertion”. Dynamic Keyword Insertion is sometimes referred to as the “dirty little secret” by PPC marketing agencies and the cornerstone of most internet marketing eBooks written by self proclaimed gurus. We need to fully understand Dynamic Keyword Insertion before implementing this feature in our campaigns and seeing it increase the ad’s click through rate as well as quality score.

This feature can be used with any text-based ads but should be used with care. Take your time to learn keyword insertion before implementing this technique to your account.

WHAT EXACTLY IS DYNAMIC KEYWORD INSERTION?

As we may or may not know, major PPC engines would show your keywords in bold letters in your ad as a reward for the relevancy of your PPC advertisement. Example: If you type keyword “Guitar sale” in the Google search bar, you will get results from Conrad-int.com. On the PPC ad, you will notice that the keywords searched by the user which triggered the ad are in bold, not only in the title, but the ad copy and the display URL as well. This will definitely pull a searcher’s eye, increase your click through rate (CTR), and also your quality score. This simply means that when your ad contains keywords that are bold, you are telling the user or the searcher you got the information they want to see or what they are looking for.

You may still be wondering where dynamic keyword insertion comes in here. It comes in when you have to use a lot of keywords for your ad. You could create individual ads for each keyword which will take a lot of your time, effort and of course money, or you could just write a single ad and let Google, Yahoo or MSN insert the keywords dynamically for you.

Allow me to give an example of what it is I’m referring to here: (we’ll take into account only a few keywords just for this purpose) Old Cars, Cheap Cars and Used Cars. Instead of writing individual ads for each keyword, we will just use some codes to let major search engines insert these keywords for us. In your ad group “Cars” you can create the following code: (Your ad group should also contain the keywords: Old Cars, Cheap Cars and Used Cars)

• Buy {KeyWord: Cars}
• We Sell {KeyWord: Cars}
• Free Maintenance for 1 Month
• brookcars.com/{KeyWord: Cars}

Depending on the keywords the users are searching, your ad will show up like the following:

Sample Query 1: Old Cars

Sample: Ad: Buy Old Cars

• We Sell Old Cars

• Free Maintenance for 1 Month

• Brookcars.com/OldCars

Sample Query 2: Cheap Cars

Sample Ad: Buy Cheap Cars

• We Sell Cheap Cars

• Free Maintenance for 1 Month

• Brookcars.com/CheapCars

As you can see when someone searches and types in the keyword for your ad group, your ad will show up in that manner except when a user searches for a variation of your keyword or a broad match of your keyword, you will see that the default text will show up. The default text is the text after the “{Keyword:” in your default ad. Remember your default text should still fit the maximum characters limit.

As you have noticed, keywords can be inserted dynamically into any part of your ad, including the destination URL. With this, searchers right away see what you are offering and will click on your ad seeing that it is relevant to what they’re looking for.

VARIATIONS AND CAPITALIZATIONS

There is a standard format in inserting keywords, this is {keyword: yourdefaulttext}. There are also variations to the standard format. In this case you can choose which letter of the keyword to capitalize.

These variations are as follows:

• keyword          – old cars
• Keyword          – Old cars
• KeyWord         – Old Cars
• KEYword          – OLD cars
• KEYWord         – OLD Cars
• KeyWORD       – Old CARS
• KEYWORD       – OLD CARS

CONCLUSION

In conclusion, this feature is very helpful but one should be very careful when using this. There are several ways that you can manipulate this feature. An example would be getting the correct keywords for that specific ad group, meaning you should know what the similar and related keywords for your ads are. There are many ways for you to find out what these keywords are and the best way is by using a keyword research tool such as KeywordSpy whose feature includes giving information on similar and related keywords of your keyword of choice. Other helpful analytics such as ROI values are also provided by KeywordSpy which will help you filter out the best keywords for your advantage.

Now the challenge for you is to create a better, more dynamic ad. Just also bear in mind that all your ads should follow the search engine’s advertising policy.

Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.com

PPC is an effective way to get leeway for the launch of a web business. For a startup strategy, it clearly has the edge over SEO, as evidenced by these facts:

• PPC traffic has the ability to convert at 2.03%, as opposed to natural traffic, which converts at 1.26%

• PPC visitors have been recognized to spend about 10% more money on sites than natural visitors.

• PPC visitors remained on sites 29% longer than those who came to the site organically.

However, as it can be costly in the long run, one must consider implementing more SEO strategies later on to offset such costs. In this article we discuss the factors that can drive the transition from the position-establishing and trailblazing concept of website PPC to more inexpensive but trickier website SEO.

— Not All Keywords You Use Will Be Worth It —
Keyword tools are very useful when trying to identify terms that will make a website stand out. You will, at first, incorporate the keywords shown by these tools. However, you have to realize that you face stiff competition, if you try to bid for certain terms immediately and without planning.

Identifying PPC metrics for keywords will go hand in hand with your corresponding SEO campaign. There will come a point wherein you will curb spending for PPC and focus instead on organic metrics to get your site noticed. In that case, you would select the high converting keywords on PPC and include them in the organic content of the website so that the website will have more clicks without you having to spend for them this time around.

— Long Tail Keywords —
In a way, the idea of long tail keywords has something common with the above mentioned element. Initially and ideally, you will start with a PPC keyword campaign employing the broad match type. But further on, as you research the search engines, you will see that your campaign will be ranking for certain long tail keywords. You must then take these keywords in account for your strategy, in order to have other options for SEO exposure.

For example, you entered a broad match campaign in Adwords for “cheap cycle parts”. After a month, you then either or Google, or lookup your domain on a keyword tool, and notice that your ads are getting high traffic for “cheap polaris atv parts”. This could only mean that this keyword phrase is getting search traffic to your site. Therefore, you could use it to organically optimize your site through strategic inclusion in the site’s content.

In other words, after undertaking broad match PPC strategy, you are able to narrow down the long tail searches you can possibly use for your campaign, by showing you the long-tail keywords that have converted for your advertising campaign.

— Meta Descriptions —
If done creatively, meta descriptions will not only place your website high in the rankings of search engines, but it will also get your website a high clickthrough rate no matter your position. While the first result will usually grab the most attention, the corresponding results can be viewed too if they have a description that can grab the attention of the searching party.

Indeed, running and testing your PPC campaign will eventually help you find out the ad-keyword combinations that are driving traffic to your site. And identifying them will make you later incorporate them in the meta description for your page, to be able to help it be located in the search engines while lowering your overall spending for PPC.

— SEO by Quality Score —
With PPC you also later get to know the quality score for keywords that you use. Quality Score would be the metric linking a website to the relevancy of the keywords and ads used for it, and its clickthrough rate (CTR), or the clicks a site gets per impression of its ad. This metric, while subjective, can still give you a healthy opinion on what keywords are relevant to you site; and with this idea, you can target the people who you want your site marketed to.

In the end, a successfully converted campaign from mostly-paid to eventually-free will pay off when the transitional factors are attended to. It’s a concept steeped in logic, really; but many aspirants tend to overlook it and end up putting out more or less effort in doing their campaigns. So make sure you know your campaign inside out and pay special attention to the factors that you think can be less paid-for in the course of your marketing/optimization quest.

Peter Zmijewski is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com

Click through rate (CTR) is a means of measuring the success of an online advertising campaign. Increasing such will increase the quality search (QS) and decrease the budget of your ads, while increasing your sales. If you want to increase your click through rate (CTR), the following discussion will tell you the how to and what to do to improve your CTR.

Raising your CTR is a lot easier than you think. There a lot of ways to do this. An example of which is using combinations of “strong words” which also means strong calls to action.

Call to action is probably the most important for your ad text and even Google tells us to use it in AdWords.  Research show that not having call to action in your ad text can cause your initial quality score to suffer.

Let’s take into consideration some of the following “strong words” and see how they affect our ads by the emotion they evoke or generate a feeling of encouragement for a user to click your ad. Also, discover how that feeling generated can ultimately affect your conversion rate.

1. New
Say it loud, your potential customers either has your product or service already or still checking you out. Adding the “strong word” like “new” to your ad would definitely change the emotion of your potential customers. As an example, instead of “Dell Inspiron 11z” you can use “The New Dell Insipron 11z.” Which sounds stronger to you?

2. Save
Everybody wants to save something and everyone wants to save MONEY. Let your potential customers know they are saving while using your service or product.  A discounted product or service is always appreciated by anyone.

3. Easy
We live in a time of information technology and we always go for the easier option of doing things. Your potential customers would want to know how buying from you would make their lives easier than buying from your competitors. In the terms of fulfillment, you may include text such as: Easy access, User friendly, Easy to use, Easy upgrade, etc.

4. Free
This is the most common word that a customer would want to see on your ad.  Customers love seeing free offers such as free access to your system even for a certain time only. If you could throw in other freebies, it would be even better. When offering something for free, make sure that you also clearly state conditions for it. This can be your unique selling point or proposition.

There are a lot of “strong words” that you can use to improve our ad and generate feelings that would make your potential customers buy from you and not from your competitors. You may also come up with your own strong emotional words that you think would be relevant & effective for your ad.

For you to come up with the best and most effective ad, turning to KeywordSpy’s ad copy feature would be the best move for you.  Ad copies of domains are made available including important analytics such as keywords used, ROI, CPC, etc. Having this data will enable you to see which ads are effective. Using the advanced export tool will allow you to download the results and save it with the proper format for your campaign, be it for Google, Yahoo or Bing. So data on which ads are effective + “strong words” are what you need to formulate and post the best ad out there. Coming up with the right, attractive ads will definitely help you improve your CTR and Quality Search, which will lead to increase of your sales and correct budget spending.

Now is the time for you to create that effective ad which will get noticed and get clicked.

Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.com

Much of us would like to venture into the world of Adwords. After all, it is very enticing and there are a lot of profits to be made. However if not done wisely, we can experience blunders in our quest. Below, we shall know the different things people overlook while doing their campaign:

Definitely, this is no Paul the Octopus stunt wherein you get it right every time. Not saying though that a boneless tentacle wonder can outsmart you in any endeavour—even he had to practice his craft.

With this in mind, we now shall enumerate the different things people overlook while doing their campaign:

Disregarding match types
The inexperienced PPC bidder would merely just get a broad match type for the PPC campaign and nothing else. By exploring other match types, you can get more visibility of ads and reach more searches. You don’t have to stick to the formula way of getting to your clicks, and you also help your CTR in the process.

Not actively bidding
You would mostly go with the status quo bidding, but getting ahead of the competition is much trickier than that. Craftiness is a plus when it comes to bidding for position. While you are aiming to get exposure on the search engines, you would also like to convert web viewers, and do so at the least costly price.

Failure to get words with potentially high CTR
You may not know it, but that spur of the moment ad copy you placed in your Adwords account? It probably wasn’t the stroke of genius you thought it was. You need to recognize that there are words that simply can do it for you in ads, especially when attracting customers. The impact of a “the” in the placement of your ad is definitely more than just a mere “a”. (Case in point: Ä New Dell Android Phone””, compared to “The New Dell Android Phone”) Similarly, the use of terms “guaranteed”” and free” in ad copies—coupled with a creative spin on the part of the PPC implementer—effectively capture the attention of leads. So, homework in this area is strongly suggested.

Not having a converting landing page
Okay, so you wrote the perfect ad. But what if the page it leads to is a flop? Some people after being attracted to ad, may just be turned off by the page they are led to, thus not enabling the conversion desired. In this case, you must test the landing page the ad goes to. Make modifications appearance-wise and text-wise, and consider including other features such as surveys just to keep the attention of the customer. Not only will it benefit your click through performance, it will also have a hand improving your quality score, or relevancy rating for your site for any given keyword.

Not testing ad position
Getting the top spot for ads is a very desirable thing for advertisers. However, because of the high cost of trying to achieve this, it can have negative implications. In other words, it’s better to get more for a maxed out total profit less total profit cost figure. If you bid at a lower price, yet manage to get a hefty amount of customers, you can establish a truly profitable campaign.

Not considering having your ads show up for some certain parts of the day
Yes, it could be taxing at times having to schedule impressions for an ad.  But doing so may also result in high clicks for those certain parts of the day, and high ROI for ad placement can be gotten by appearing for a selected number of times and converting for those few times. So experiment with this if you’ve the time.

Not doing a regular check-up to monitor performance of keywords
One cannot afford to be stagnant when doing a check-up of keyword over specific parts of the week. You must know the terms that are still getting you on sites, as well as those which aren’t. Doing split tests will help you. Be dynamic in changing up the keywords and creation of ad copies for a more desirable overall CTR and quality score.

These all can be responsibly addressed by the advertiser, or the implementer of the PPC campaign. To make process faster, however, one ought to consider investing in special tools. For example, notable keyword tools such as KeywordSpy have a special exporter tailored for Adwords and other PPC creation formats. They have installed this feature already to make exporting more efficient, and saving them the trouble of having to start the campaign from scratch.

So make sure you study the battlefield before engaging in PPC advertising, because a small misstep by not following the above advice could tell the difference between a failed campaign and a successful one. With the above tips, you can now tread the SEM path more easily, and smile your way to winning ad-keyword combinations.

Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.com

For the highly motivated individual, there exists a virtually limitless number of ways to make money on the Internet with a minimum of technical savvy. You don’t have to be an IT Professional or have a degree in Computer Science to get started either, as the most lucrative paths to online wealth require more business acumen and initiative than computer smarts. Affiliate Marketing has emerged in the last few years as one popular and highly attractive way to bring in serious revenue. So-called “Super Affiliates” can make literally hundreds of thousands of dollars a year.

What exactly is a Super Affiliate? Simply speaking, Super Affiliates are virtual sales people who are capable of directing substantial amounts of Internet traffic to the product or service sales pages of online vendors. Some of this traffic results in sales or conversions for the vendor in question. In return for the traffic referred, the vendor splits a portion of the profits with the affiliate responsible based on how many sales they generate. In most affiliate programs, the bulk of conversions often result from the referral work of a small, highly productive group of agents, hence the “Super Affiliate” label.

The truly successful Super Affiliate employs a variety of techniques to claim such a large share of the affiliate referrals. Such techniques include Article Marketing, Pay Per Click Search Engine based advertising as well as Social Networking, to name a few strategies. Often times, a Super Affiliate will set up a number of “feeder” sites that provide helpful information related to the specific niche or industry they’re targeting, such as consumer electronics or real estate. On their websites, they’ll include Affiliate Links along with their main content, that direct interested readers to products or services that help them solve their unique problem or fill a need, and give credit to themselves in the event of a sale.

Let’s take a “virtual”, online software product and look at how you’d go about promoting it and collecting affiliate commissions on sales you secure. One popular tool used in Affiliate Marketing itself is called KeywordSpy. KeywordSpy is a web-based program that allows affiliates to look into the popularity of certain keywords used in Search Engine queries to see how often they’re used in searches for a variety of purposes. Most affiliates then look for unexploited “keyword niches” with little competition from other marketers which nonetheless are used by many ordinary users to look for products. Super Affiliates can then tailor promotional websites around these keywords to rank at the top of the Search Engine Results Pages for those queries, grabbing the lion’s share of the traffic for them and hopefully producing affiliate sales from that traffic.

As with practically any other industry or realm of commerce, the most important factor in becoming a successful Super Affiliate is effort and momentum. It all comes down to hard work, perseverance and research. Most Super Affiliates spend the bulk of their time looking for promising niches, then tracking down the most viable keywords to focus on for getting quality, “organic” traffic from Search Engines for the least amount of money spent promoting sites centered on such keywords. It’s a fairly complicated area of E-commerce which is difficult to fully cover in such a short synopsis, but that’s more or less the gist of Affiliate Marketing. The most attractive aspect of Affiliate Marketing is that anyone can master it if they put in the time to learn the ins and outs of the process without a lot of money spent upfront.

Peter Zmijewski along with his techno savvy friends founded KeywordSpy to track all search advertising activity in any given industry to provide in depth competitor analysis and compare the results with the competitors. Today KeywordSpy is highly recommended for any professional who is looking forward to work on multiple niches and wants to remain updated with the competitor insights. Contact Internet Marketing Guru for consultancy at KeywordSpy.com

KeywordSpy does just that, by providing a way to capitalize on online searchers’ penchant to misspell words.

When you’re looking for a keyword research tool, you need to consider all the features and elements provided by the tool. Does it go above and beyond simply telling you what words you need to include in your content? KeywordSpy does just that, by providing a way to capitalize on online searchers’ penchant to misspell words. While other keyword tool programs only provide the top search terms, we go one step beyond and help you take advantage of little-utilized techniques to deepen your SEM (search engine marketing) strategy.

It’s a little sneaky, and not quite proper English, but when it comes to visitors and making money, you need to take advantage of every opportunity you can get. Like it or not, a good segment of the population will misspell search terms while looking for content that your website can provide. You need to snag those people and transform them into your customers.

In order to do that, you need to use a keyword research tool to determine the most common misspellings for popular keywords that lead to your site.

KeywordSpy is the best tool for this purpose. Not only is it a keyword tool in and of itself, meaning that it can provide you with the best keywords for PPC advertising and SEM support, but it also specializes in misspelled keywords. This KeywordSpy feature can prove to be essential in improving your advertising profits.

When you bid on keywords for PPC advertising, you are always walking a thin tightrope. On one hand, you want to choose the most popular search terms, but on the other, the most popular search terms are often the most expensive.

Misspelled keywords can provide a good niche focus for an otherwise saturated market. For instance, if you’re trying to get an edge on one of the millions of providers of copywriting services, your “niche” can be “people looking for a copywriter, who misspell the word copywriting in a search engine.” Your words can be things like “copywritign” or “copyriting” or “copryiting,” depending on what our tool determines is the most popular misspelling to get to your website. Simply type in your desired term and the program will spin out a list of potentially moneymaking misspellings of said term.

Obviously, this shouldn’t be the core of your SEM practice. However, every visitor counts, and the expanded profit margin provided by this KeywordSpy feature may prove critical to getting that much-needed edge over your competitors. What are you waiting for? Purchase and try KeywordSpy today.

Peter Zmijewski is the founder and CEO of KeywordSpy. Get consultancy from internet marketing guru at PeterZmijewski.

you are getting the most recent data when you use KeywordSpy as your keyword tool. Whether you search by domain name, keywords, or URL, you can pinpoint exactly what your competitors are doing in SEO quickly with no hassles.

To be successful a website requires traffic. Having the most creative, beautiful and efficient pages in the global marketplace does no good if nobody knows it’s there. Having great content doesn’t necessarily get you the highest ratings in the search engines.

Search Engine Optimization, SEO, is a growing necessity for today’s online entrepreneurs. It is a simple fact that high rankings are likely to bring more visitors to your site. Search Engine Marketing, SEM, is taking the place of routine ad campaigns. Terms like PPC, Pay Per Click, and CPC, Cost Per Click, have joined ROI, return on investment, in the advertising lexicon. Sprinkling the correct keywords throughout the content of your pages is a requirement for top online sales.

As always, a good ad strategy works better if you know what the competition is doing. KeywordSpy is a keyword research tool that can help you pick the best keywords to push your PPC rates higher with a lower CPC and turn your SEM into a profitable enterprise.

One important KeywordSpy feature is their daily updating procedure. You know that you are getting the most recent data when you use KeywordSpy as your keyword tool. Whether you search by domain name, keywords, or URL, you can pinpoint exactly what your competitors are doing in SEO quickly with no hassles.

This keyword tool has a unique system of indexing PPC keywords, affiliate keywords or related terms and phrases to give you the best combination for your ad campaign. Perhaps the most important KeywordSpy feature is the size of their data base. They are fast becoming the official Keyword research tool for internet traffic.

Another important KeywordSpy feature is their flexible system of filters that let you choose exactly what data you want to export, making the most efficient use of your time and increasing your SEM success. You only download the data you actually intend to use.

In the fast paced world of E commerce, the ability to make on-the-fly changes to your keyword strategy is crucial. Because it is web based, you can access your account from any computer anywhere and know immediately what your rankings are and what you need to do to improve them.

Sign up today for a free trial. You will soon see what a great advantage KeywordSpy gives you in your SEO efforts. No other keyword research tool can compare.

Peter Zmijewski is the founder and CEO of KeywordSpy.com. You can find more information about Internet Marketing Guru at PeterZmijewski.com

Peter’s KeywordSpy widget allows you to add advanced Keyword Research functionality to any website.By using the KeywordSpy widget and search bar on your website to determine what’s hot and what isn’t. You can use the KeywordSpy search bar to your advantage and draw people in.

The latest in our array of tools, the KeywordSpy widget allows you to add advanced Keyword Research functionality to any website. This widget shows you the most common search keywords that led to visitors finding your site at any given moment, on-the-fly. Simply cut and paste the code into your blog or website, and you’re good to go.

This tool can help you accomplish some amazing things, including:

Build Your Niche

Most websites suffer from being too general. By using the KeywordSpy widget and search bar on your website to determine what’s hot and what isn’t, and by searching the most effective keywords within your site’s general topic every day, you can build your own successful niche.

Increase Visitor Volume

Look to see what keywords visitors are using to get to your site, then change your site content to match your audience. This will both bring more visitors in and keep them interested. Simply cut and paste the code into your website or blog, and you will have instant access to this information.

Choose Your PPC Ad Keywords with Confidence

It can be difficult to figure out which keywords will provide the best return on investment PPC advertising campaign. With the KeywordSpy widget and search bar, you can choose PPC keywords with confidence, knowing that they represent what the majority of your visitors are looking for and thinking about on any given week.

Attract Visitors with Your Own KeywordSpy Search Bar

Everyone wants to know what’s hot on the Internet at any given time. You can use the KeywordSpy search bar to your advantage and draw people in. Not only does it help you, but it is useful to your visitors.

The new KeywordSpy widget promises to revolutionize the way you relate to your website’s search traffic. Just cut and paste the code for the KeywordSpy Widget onto your website. In return, you gain access to an invaluable keyword tool and search bar, which gives you all the up-to-date information you need to keep your website profitable.

Finally, don’t miss out on our bonus offer. If one of your visitors clicks through to our website, KeywordSpy.com, through the KeywordSpy widget and subscribes to our products, you will benefit from providing the clickthrough.

Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.