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Google Adwords’ Site Links, while innovative, is quite overlooked when it comes to site promotion. Thankfully, you don’t have to be part of that breed. Today, I will show you how to exploit this nifty tool of Adwords, and use it to your advantage.

The Site Links feature enables you to put extra keywords in order to lead to other portions on your site, aside from the homepage. With this, people can cut to the chase and access the information they desire without having to start from the homepage. The privilege of using this feature is handed out to those who bid for a certain keyword and have their site appear for it. For example, you have a site called Siteclicks.com, you would bid on “siteclicks”to ensure it gets the first result. Google can give you up to 4 additional Destination URLs for your ad, for users to quickly access the information they want.

In the Adwords Interface, Sitelinks could be located in the Campaign Level. But not all ads will have Sitelinks connected to them, so you have to choose the campaign you will attach the Sitelinks to wisely.

You will also be given the option on how you would want to display your sitelinks, whether in a straight line, or in a line-by-line (many row) formation.

Once the Sitelinks are saved, they will show up in the Ad extensions section, together with related metrics (clicks, impressions, CTR).

The ads’ main destination URL is still the URL considered for the landing page quality for individual ads. This helps to promote new products or non-performing ones. But Google will still check the relevancy of such links to their corresponding pages. So it is important to note the relevancy of the keywords to use.

Here are just some advantages for using Site Links:

· You can choose your niche before users access your site.

· You can segment a main brand further into sub-brands while staying focused on the main brand

· You can direct people from your main page directly to the pages that have the information they searched for

· You can include more text in the setup process. The text you include should have keywords in it as much as possible, but you also need to prevent overspamming and do it in the most stylistic manner possible.

· You can get additional links to content deeper in the sites (you are given up to 4 additional destination URLs)

Just like the whole Adwords setup, using Sitelinks proves to be tricky. So, for a maximum experience of the feature, we suggest following the said guidelines to produce better Sitelinks:

· Create a navigable landing page

· Pay attention to the keyword positioning (not very repetitive text for links)

· Pay attention to the other content (headers, titles, etc.)

Apart from that PPC stats are lifted, most significant of which is the one for clickthrough rate. The better people are directed to the ideal page they are looking information for, the better that there will be a conversion. Google reports early users of Sitelinks had a 30% increase in CTR. Some brands also reported brand PPC sales increases in the 15-40+% range.

In lieu of this, knowledge of the importance of clickthrough rate gives us a chance to enhance the effectiveness of our site through SEO. As a rule, linking to high converting ads will increase your CTR. In choosing campaigns to which Sitelinks should be assigned, one should keep in mind that it should be assigned to very good ads. With AdWords, you should be able to monitor the impact created by each ad.

The monitoring could be done by trial and error. You could choose to run test campaigns, one with Sitelinks and one without. After a certain period of time, check the CTRs that each gets. If one is significantly higher than the other in terms of CTR, consider this to be your preferred ad. Use the tagging option on Google Analytics to see the links clicked on.

Finally, note that one of the important things to note is the text for the Links. Here are pointers to remember when writing the Site Link text:

· Site Link should be used as a summary for the page it links to

· Concise text as opposed to long winded descriptions

· Clear descriptions of the actions you would require from users

Since the SEO value of a site is crucial when choosing your Site Link text, it’s best if you can look to keyword tools for keywords pertaining to your site that would rank highly and are possible targets for people who search. The KeywordSpy service, for example, could come in handy in two ways:

1. With KeywordSpy Research, you can type in a keyword, find out the synonyms for that keyword through the Related and Similar Keywords tabs, and also consider misspelled versions of the keyword (for better SEO) through the Mispell tab. Helpful metrics such as Search Volume should guide you into discerning the best options for text.

2. With KeywordSpy Tracking, you can enter all of the keywords and track their performance over Google, Yahoo and Bing, and in up to over 30 countries. By doing so, you can single out the keywords which do well in SEO through their corresponding metrics (which are updated in real time). Furthermore, you can use the keyword suggestion tool, which shows keywords also used by the domains tracked by the system, and consider them as well for Sitelinks incorporation.

In addition, both modules are available in the Professional account, so you can hit two birds with one stone on this task should you choose to use that package. Cool, isn’t it?

Site Links on Adwords is a promising and bright opportunity, and you can either use it to your advantage or waste it. With the tips I’ve given you, hopefully, you can usher yourself on to Adwords success via this valuable new feature.

Innovator, investor, internet marketing guru and entrepreneur, Peter Zmijewski is the founder and CEO at KeywordSpy. With deep knowledge and a thorough understanding of the rules of the internet marketing industry, Peter Zmijewski taught several young minds the art of becoming successful internet entrepreneurs. Impressed with his tactics and his way of teaching, his students tagged him as the “Internet Marketing Guru” and today his name is added to the list of Famous Internet Marketing Gurus the internet has ever seen.

For the highly motivated individual, there exists a virtually limitless number of ways to make money on the Internet with a minimum of technical savvy. You don’t have to be an IT Professional or have a degree in Computer Science to get started either, as the most lucrative paths to online wealth require more business acumen and initiative than computer smarts. Affiliate Marketing has emerged in the last few years as one popular and highly attractive way to bring in serious revenue. So-called “Super Affiliates” can make literally hundreds of thousands of dollars a year.

What exactly is a Super Affiliate? Simply speaking, Super Affiliates are virtual sales people who are capable of directing substantial amounts of Internet traffic to the product or service sales pages of online vendors. Some of this traffic results in sales or conversions for the vendor in question. In return for the traffic referred, the vendor splits a portion of the profits with the affiliate responsible based on how many sales they generate. In most affiliate programs, the bulk of conversions often result from the referral work of a small, highly productive group of agents, hence the “Super Affiliate” label.

The truly successful Super Affiliate employs a variety of techniques to claim such a large share of the affiliate referrals. Such techniques include Article Marketing, Pay Per Click Search Engine based advertising as well as Social Networking, to name a few strategies. Often times, a Super Affiliate will set up a number of “feeder” sites that provide helpful information related to the specific niche or industry they’re targeting, such as consumer electronics or real estate. On their websites, they’ll include Affiliate Links along with their main content, that direct interested readers to products or services that help them solve their unique problem or fill a need, and give credit to themselves in the event of a sale.

Let’s take a “virtual”, online software product and look at how you’d go about promoting it and collecting affiliate commissions on sales you secure. One popular tool used in Affiliate Marketing itself is called KeywordSpy. KeywordSpy is a web-based program that allows affiliates to look into the popularity of certain keywords used in Search Engine queries to see how often they’re used in searches for a variety of purposes. Most affiliates then look for unexploited “keyword niches” with little competition from other marketers which nonetheless are used by many ordinary users to look for products. Super Affiliates can then tailor promotional websites around these keywords to rank at the top of the Search Engine Results Pages for those queries, grabbing the lion’s share of the traffic for them and hopefully producing affiliate sales from that traffic.

As with practically any other industry or realm of commerce, the most important factor in becoming a successful Super Affiliate is effort and momentum. It all comes down to hard work, perseverance and research. Most Super Affiliates spend the bulk of their time looking for promising niches, then tracking down the most viable keywords to focus on for getting quality, “organic” traffic from Search Engines for the least amount of money spent promoting sites centered on such keywords. It’s a fairly complicated area of E-commerce which is difficult to fully cover in such a short synopsis, but that’s more or less the gist of Affiliate Marketing. The most attractive aspect of Affiliate Marketing is that anyone can master it if they put in the time to learn the ins and outs of the process without a lot of money spent upfront.

Peter Zmijewski along with his techno savvy friends founded KeywordSpy to track all search advertising activity in any given industry to provide in depth competitor analysis and compare the results with the competitors. Today KeywordSpy is highly recommended for any professional who is looking forward to work on multiple niches and wants to remain updated with the competitor insights. Contact Internet Marketing Guru for consultancy at KeywordSpy.com

KeywordSpy does just that, by providing a way to capitalize on online searchers’ penchant to misspell words.

When you’re looking for a keyword research tool, you need to consider all the features and elements provided by the tool. Does it go above and beyond simply telling you what words you need to include in your content? KeywordSpy does just that, by providing a way to capitalize on online searchers’ penchant to misspell words. While other keyword tool programs only provide the top search terms, we go one step beyond and help you take advantage of little-utilized techniques to deepen your SEM (search engine marketing) strategy.

It’s a little sneaky, and not quite proper English, but when it comes to visitors and making money, you need to take advantage of every opportunity you can get. Like it or not, a good segment of the population will misspell search terms while looking for content that your website can provide. You need to snag those people and transform them into your customers.

In order to do that, you need to use a keyword research tool to determine the most common misspellings for popular keywords that lead to your site.

KeywordSpy is the best tool for this purpose. Not only is it a keyword tool in and of itself, meaning that it can provide you with the best keywords for PPC advertising and SEM support, but it also specializes in misspelled keywords. This KeywordSpy feature can prove to be essential in improving your advertising profits.

When you bid on keywords for PPC advertising, you are always walking a thin tightrope. On one hand, you want to choose the most popular search terms, but on the other, the most popular search terms are often the most expensive.

Misspelled keywords can provide a good niche focus for an otherwise saturated market. For instance, if you’re trying to get an edge on one of the millions of providers of copywriting services, your “niche” can be “people looking for a copywriter, who misspell the word copywriting in a search engine.” Your words can be things like “copywritign” or “copyriting” or “copryiting,” depending on what our tool determines is the most popular misspelling to get to your website. Simply type in your desired term and the program will spin out a list of potentially moneymaking misspellings of said term.

Obviously, this shouldn’t be the core of your SEM practice. However, every visitor counts, and the expanded profit margin provided by this KeywordSpy feature may prove critical to getting that much-needed edge over your competitors. What are you waiting for? Purchase and try KeywordSpy today.

Peter Zmijewski is the founder and CEO of KeywordSpy. Get consultancy from internet marketing guru at PeterZmijewski.

you are getting the most recent data when you use KeywordSpy as your keyword tool. Whether you search by domain name, keywords, or URL, you can pinpoint exactly what your competitors are doing in SEO quickly with no hassles.

To be successful a website requires traffic. Having the most creative, beautiful and efficient pages in the global marketplace does no good if nobody knows it’s there. Having great content doesn’t necessarily get you the highest ratings in the search engines.

Search Engine Optimization, SEO, is a growing necessity for today’s online entrepreneurs. It is a simple fact that high rankings are likely to bring more visitors to your site. Search Engine Marketing, SEM, is taking the place of routine ad campaigns. Terms like PPC, Pay Per Click, and CPC, Cost Per Click, have joined ROI, return on investment, in the advertising lexicon. Sprinkling the correct keywords throughout the content of your pages is a requirement for top online sales.

As always, a good ad strategy works better if you know what the competition is doing. KeywordSpy is a keyword research tool that can help you pick the best keywords to push your PPC rates higher with a lower CPC and turn your SEM into a profitable enterprise.

One important KeywordSpy feature is their daily updating procedure. You know that you are getting the most recent data when you use KeywordSpy as your keyword tool. Whether you search by domain name, keywords, or URL, you can pinpoint exactly what your competitors are doing in SEO quickly with no hassles.

This keyword tool has a unique system of indexing PPC keywords, affiliate keywords or related terms and phrases to give you the best combination for your ad campaign. Perhaps the most important KeywordSpy feature is the size of their data base. They are fast becoming the official Keyword research tool for internet traffic.

Another important KeywordSpy feature is their flexible system of filters that let you choose exactly what data you want to export, making the most efficient use of your time and increasing your SEM success. You only download the data you actually intend to use.

In the fast paced world of E commerce, the ability to make on-the-fly changes to your keyword strategy is crucial. Because it is web based, you can access your account from any computer anywhere and know immediately what your rankings are and what you need to do to improve them.

Sign up today for a free trial. You will soon see what a great advantage KeywordSpy gives you in your SEO efforts. No other keyword research tool can compare.

Peter Zmijewski is the founder and CEO of KeywordSpy.com. You can find more information about Internet Marketing Guru at PeterZmijewski.com

Peter’s KeywordSpy widget allows you to add advanced Keyword Research functionality to any website.By using the KeywordSpy widget and search bar on your website to determine what’s hot and what isn’t. You can use the KeywordSpy search bar to your advantage and draw people in.

The latest in our array of tools, the KeywordSpy widget allows you to add advanced Keyword Research functionality to any website. This widget shows you the most common search keywords that led to visitors finding your site at any given moment, on-the-fly. Simply cut and paste the code into your blog or website, and you’re good to go.

This tool can help you accomplish some amazing things, including:

Build Your Niche

Most websites suffer from being too general. By using the KeywordSpy widget and search bar on your website to determine what’s hot and what isn’t, and by searching the most effective keywords within your site’s general topic every day, you can build your own successful niche.

Increase Visitor Volume

Look to see what keywords visitors are using to get to your site, then change your site content to match your audience. This will both bring more visitors in and keep them interested. Simply cut and paste the code into your website or blog, and you will have instant access to this information.

Choose Your PPC Ad Keywords with Confidence

It can be difficult to figure out which keywords will provide the best return on investment PPC advertising campaign. With the KeywordSpy widget and search bar, you can choose PPC keywords with confidence, knowing that they represent what the majority of your visitors are looking for and thinking about on any given week.

Attract Visitors with Your Own KeywordSpy Search Bar

Everyone wants to know what’s hot on the Internet at any given time. You can use the KeywordSpy search bar to your advantage and draw people in. Not only does it help you, but it is useful to your visitors.

The new KeywordSpy widget promises to revolutionize the way you relate to your website’s search traffic. Just cut and paste the code for the KeywordSpy Widget onto your website. In return, you gain access to an invaluable keyword tool and search bar, which gives you all the up-to-date information you need to keep your website profitable.

Finally, don’t miss out on our bonus offer. If one of your visitors clicks through to our website, KeywordSpy.com, through the KeywordSpy widget and subscribes to our products, you will benefit from providing the clickthrough.

Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.

Everyone running any sort of PPC advertising campaign wants to know how to maximize a single statistic: click-through rates. There are many proven ways to improve CTR, and KeywordSpy is uniquely positioned to help you utilize these tested techniques.

What is KeywordSpy?

KeywordSpy is the leading keyword research tool for content creation on the web today. It allows you to move from your general interest to a specific, money-making keywords guaranteed to pull in customers. It can also read your competitors’ pages and learn their keyword strategies instantly.

How Does It Improve CTR?

Gathering Intelligence

If you’re just starting out, it can be difficult to get a sense for what works and what doesn’t. Your competitors will have had years more experience with SEM (Search Engine Marketing). With a special KeywordSpy feature, you can take advantage of their experience within minutes. You can learn what PPC ads have been clicked through the most and what ads haven’t worked. Then, you can use features from the ones that work while discarding the ones that don’t improve CTR.

Find The Right Keywords

Certain phrases and words pop out more than others. One of the most important ways to improve CTR is to use our proprietary keyword tool. Simply type in your business website or market, and our KeywordSpy feature will give you a list of the keywords that are getting great CTR. Then you can craft your PPC ads with confidence.

Stay On Top Of What’s Hot

One of the most common failings of SEM is that people use the same advertising campaigns year-round, from year to year. The Internet is constantly shifting, and you need to stay on top of what words are getting the most click-throughs now, rather than what worked six months ago. With our constantly-updated keyword research tool, you don’t have to worry about falling behind the curve.

Merge Your Advertising Campaign With Your Site Content

We can help you craft keyword-rich site content as well as effective advertising campaigns. For instance, Google bolds advertisements whose headlines exactly match search queries. If you use our keyword tool to build both your site content and your pay-per-click ads, Google will become your ultimate SEM partner, pushing your site to the top of a search, featuring your advertisement in the sidebar, and putting your title in bold. The most effective campaigns involve tightly-knit adgroups, and only KeywordSpy offers that.

Peter Zmijewski is a CEO of Keywordspy and internet marketing guru, for more information about Mr. Peter visit official site at peterzmijewski.com

KeywordSpy is the leading keyword research tool on the Internet due to its easy interface and access to the most useful data out there. When using the program to do keyword research, you will find that it gives you all the information you need. Here is a step-by-step tutorial on how to use KeywordSpy to create the most effective PPC ad campaign in your field.

1) Type in the keyword you’re interested in researching. If you sell antique furniture, for instance, type in “antique furniture,” click the “Keyword” button, click your country of origin, and click search.

2) Note the values in the left-hand box. You want to make sure PPC Advertisers is low (because you don’t want too much competition), and both Search Volume and Cost-Per-Click should be reasonably high (but not at the expense of maintaining low competition). Balancing these three statistics is essential to carving out a niche for your SEM campaign online.

3) Check out the Related Keywords” KeywordSpy feature. You can use this keyword tool to narrow your focus or choose a more effective keyword. For instance, if you type in “antique furniture,” you might find that “antique tables” are hotter right now, with better CPC and greater search volume. This can help you put together the most effective PPC advertisement.

4) Scroll down to the Ad Overview KeywordSpy feature. This lets you check out your competitors’ advertisements, which can help you as you put your own SEM campaign together. You can also click the Ads tab up top to check out the ROI for advertisements, to show you which advertisements are most effective. You can copy the effective ones and avoid the mistakes of the ones that don’t show enough return on investment.

5) Click on the tabs up top to look for more detailed descriptions of both Related Keywords and Misspelled Keywords. In addition to valuable information about CPC, search volume, and other advertisers, you can find how many profitable ads each keyword has already spawned. This can help you find both tried-and-true and oversaturated keywords.

6) Repeat the process with other keywords! KeywordSpy is a great keyword tool because you can use it to check the keyword status of the Internet at any given moment. The same keyword now may not be very useful six months down the line, so with our keyword research tool you will get an important edge against your competitors who reuse pay-per-click advertisements from cycle to cycle.

Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at PeterZmijewski.com