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With the Adobe® AIR™ runtime, you can deliver branded rich Internet applciations outside the browser that give you a closer connection to your customer.

Adobe AIR uses the same proven, cost-effective technologies used to build web applications, so development and deployment is rapid and low risk. You can use your existing web development resources to create engaging, branded applications that run on all major desktop operating systems.

The benefits are extensive. By using Adobe AIR as part of your RIA strategy, you can boost productivity, extend your market reach, enhance customer satisfaction, improve customer retention, lower costs, and increase profits.

Adobe Systems introduced Scene7 4.0, an update version of hosted rich media platform which is designed for e-Commerce and multi-channel marketing firms.

Scene7 4.0 is based on Adobe Flex and an intuitive user interface includes single and accordion pane viewing with drag and drop facility. It also has built-in tutorial resources, like guides and videos for getting started, as well as visual highlights along with library of configurable rich media viewers.

Doug Mack, vice president (consumer and hosted solutions) of Adobe said, “With this update we’re able to broaden our offerings to better support both start-up companies as well as large global organizations with basic rich media requirements.”

This version (Scene7 4.0) will be live in September in many languages includes English, French, German, Spanish, and Japanese.

more information: Adobe Updates Hosted Rich Media Platform