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Archive for the 'marketing' Category


Indian IT Industry Expected to Grow over $110 billion in 2013

Posted by simontoffel on 25th June 2009

The Indian IT/ITeS industry is expected to grow at a CAGR of 13.9% and reach Rs. 534,479 crore (over $ 110 billion) in 2013, reveals IT advisory firm IDC.

In 2009, the overall India IT/ ITeS industry is expected to grow at10.8% and touch Rs. 3,09,573 crore (over $64 billion). The domestic market is estimated to grow at 10.2%, to touch Rs.1,09,406 crore (over $ 22 billion) and at the same time, exports are expected togrow at 11.2% to cross Rs.2,00,000 crore.

“Though there are certain signs of a revival happening in the domestic arena, the spending may not begin to increase just yet. IT spending behaviour would remain conservative throughout 2009 due to uncertainty in the economic environment,” said Kapil Dev Singh, country manager (India) at IDC.”The hardware market will remain under pressure through the year, while the software and IT services markets will also be affected, though to a comparatively lesser extent,” said Singh.

The domestic IT and ITeS market growth projection for the period 2008-13 is expected to moderate to 15.8%, as against the average annual growth of 25% recorded during 2003-08. This signals the onset of a new phase of growth, and this phase will see IT vendors helping enterprises design and deliver ‘new age’ services to their customers by leveraging the existing IT infrastructure.

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Canaan Partners Aappointed Sharad Sharma As Entrepreneur-in-Residence

Posted by simontoffel on 29th May 2009

Canaan Partners, a multibillion-dollar global venture capital company, has appointed Sharad Sharma as an Entrepreneur-in-Residence.

Sharma previously led Yahoo! India R&D, where he was responsible for product engineering for all emerging markets and for several global products.

“This is the first time a global EIR is appointed out of India. Sharad’s ability to bridge US operations with global markets is a great fit for Canaan. Cloud computing is a global phenomenon, and Canaan is well-positioned to be a partner for pioneering companies worldwide. Sharad will help us expand our investments in this space by identifying key trends and attracting innovative entrepreneurs across the globe,” said Alok Mittal, General Partner at Canaan.

“Sharad brings a mix of investment, leadership and product experience in both infrastructure technology and global markets to Canaan. His experience will be an asset as we continue our growth in India and other global markets. Sharad’s insight will also help us build on the momentum we’ve established in the virtualization and cloud computing markets with investments in companies like Virsto,” said Maha Ibrahim, General Partner at Canaan.

Sharma has more than 22 years of global experience in the Internet, enterprise software and infrastructure markets.

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India, a luring job market due to Recession

Posted by simontoffel on 5th May 2009

Bangalore: The recession has turned India a luring valley for job-seekers, with the country being the second fastest growing market and the companies here being bullish on hiring, unlike the other developed economies. A recent survey by Hewitt Associates (HEW) shows that more than 60 percent of companies in India are still hiring.

Despite the huge amounts of stimulus spending, many of the companies abroad are rescheduling the job structure by either removing it or by trying to adjust more work with less employees. The trillions of dollars that are being used in prime economies are mostly for projects that make no sense for a vast majority of white-collar workers, like what can a laid-off Wall Street banker do to rebuild roads and bridges? However, in India the scene differ as while the anxiety level remains high, 1 in 3 Indians is not worried about the economy at all. Many multi-national firms here are also bullish in the market, with PepsiCo (PEP) planning to spend $500 million. Universal Success Enterprises, a Singapore-based company, is injecting $17.5 billion in infrastructure projects while Norway’s Telenor (TEL.BE) is investing $3.2 billion in Indian telecom. Over the next four years, Marriott International (MAR) also plans to build 24 new hotels in India and Panasonic (PC) is growing from 48 company-owned stores to 100.

The trend of growth is witnessed in Indian firms too. Firms like Reliance ADA Group, Bharti Airtel (BRTI.BO), the biggest wireless player in the country are expanding their presence. In terms of hiring, Indian Overseas Bank will be recruiting 1,200 people. Bartronics India, a technology firm, is setting up kiosks in New Delhi and has 6,000 positions. Insurance company LIC is planning to hire 45,000. South Indian Bank is opening 40 new branches and looking to hire 3,000.

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Why do consumers choose local brands over global ones?

Posted by simontoffel on 2nd April 2009

Washington: Consumers prefer local soft drinks rather than global brands like Coca Cola or Pepsi due to their built-in mindsets connected to their desire, a new study said.

“Global-minded consumers prefer global products and local-minded consumers prefer local products (different specifications for consumers from different parts of the world)” the study authors explained.

“Due to rapid globalisation, local products… such as Mecca Cola (France) and Fei-Chang Cola (China) and global products… Pepsi and Coke, routinely compete against each other,” wrote study authors Yinlong Zhang (University of Texas San Antonio-UTSA) and Adwait Khare (Quinnipiac University).

The authors set out to answer the question “why global products fare better than local products in some markets and local products better than global products in other markets?”

The inclination toward global or local mindsets is connected to people’s desire for distinctiveness (local) versus their desire to be similar to others (global).

In three subsequent studies, the authors enhanced the accessibility of participants’ local or global identities to investigate their responses to products.

They then manipulated consumers’ preferences by informing participants of the unsuitability of their global or local inclinations, said an UTSA release.

“A reversal in preference occurs when global-minded consumers’ desire for distinctiveness from others is enhanced and when local-minded consumers’ desire for solidarity with others is enhanced,” the authors wrote.

“The findings reveal how multinational or local firms can solidify consumers’ preferences for global or local products if their consumers’ global or local inclinations are compatible with their products’ positioning,” the authors conclude.

The study was published in the Journal of Consumer Research.

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Hiring rises 5 percent in February, says Naukri.com

Posted by simontoffel on 2nd April 2009

New Delhi: Hiring activity in February saw a 5 percent increase over that registered the previous month, according to the Naukri.com, an online headhunter.

The Naukri job index was at 774 for February, 5 percent up from January, thanks to an improved job situation in cities such as Delhi, Ahmedabad and Chandigarh.

Out of the top 13 cities tracked, seven - Delhi, Chennai, Pune, Ahmedabad, Chandigarh, Baroda and Jaipur - saw an increase in hiring. Ahmedabad and Chandigarh topped the chart as hiring in these cities moved up by 26 percent and 39 percent respectively.

However, Mumbai witnessed a 5 percent decline.

“Selective hiring is happening across most sectors now. However, the next few months will be challenging for the industry,” said Sumeet Singh, head of marketing at Info Edge, the company that runs the portal.

Hiring went up in sectors such as oil and gas, automobile, construction, telecom and insurance.

On the other hand, the index for the education industry witnessed a sudden shift, falling 16 percent from 1,112 in January to 940 in February.

Demand for professionals in the hospitality sector too saw a downward trend, the index moving down from 1,046 to 925.

The maximum number of jobs continued to be in the four-to-seven years’ experience category, though hiring in the senior management also rose significantly.

The index is based on job listings added to the site every month.

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How to Create Web Site for Your SMB

Posted by simontoffel on 10th March 2009

While I have outlined common design mistakes that companies make when setting up their corporate Web sites, you will quickly find that the list is hardly exhaustive. Indeed, setting up a new site or even doing a refresh on anything other than the simplest site can be a daunting challenge – and especially so for small and medium-sized businesses.

How then may you succeed in creating a Web site for your SMB?

Put a Senior Executive in Charge of the Project

A common expectation of many SMBs is that they just need to hire a Web design firm or freelancer, and the expected site will be miraculously birthed a few weeks later. It is important to remember that a Web design firm is so called because it specializes in one thing – the design of your Web site. Actual content creation and population will have to be generated by your company.

As such, I recommend that you put a sufficiently senior executive in place to head the Web site project. This executive will be tasked with managing the entire initiative, and should have the final say over every aspect of its design and direction. In addition, he or she will be the point person tasked with cajoling the necessary information out of the other departments in your organization.

Have a Clear Objective for the Web Site

Like every other project, the objective of putting up a Web site for your SMB should be clearly defined right from the start. Is it to generate x amount of online sales? Perhaps it is to complement the sales team with a more detailed description of the products and services offered by your company; or even merely to establish a simple Web presence? Personally, I would consider agreeing on an unambiguous set of objectives to be half the battle won.

Know When to Stop Adding New Features

It can be difficult to decide on a freeze on adding new features or to resist incorporating that latest idea suggested by the CEO. As is the case with most programming projects, it is important to remember that every additional new feature has a cost attached to it – either in direct monetary terms for the features requested, or contributing in terms of delays to the final rollout.

by Paul Mah

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Layoffs Also Difficult for Stay EMP

Posted by simontoffel on 3rd March 2009

“But at least you still have a job.”

Yes, those who survive the all-too frequent layoffs these days are grateful for their work, but studies show the stress from all the upheaval can wreak havoc on their health, morale and productivity. And don’t expect them to work harder out of sheer gratitude, a recent survey suggests.

Deborah Dunn, a stress-management counselor who worked with survivors of the shootings at Virginia Tech and Hurricane Katrina, says dealing with the recession and ongoing fears of being laid off can be as difficult as dealing with a disaster. “It’s a killer,” she says.
These people have lost good friends, vast quantities of institutional knowledge, pay raises, benefits – plus, they’re being asked to add other people’s work to their own load. And they’re expected to be upbeat about it.

“There’s that low-level anxiety, vulnerability to colds and flu, aches and pains, sleeping difficulties. When you’re anxious, waiting for that next shoe to drop, your body stays in a kind of fight-or-flight mode,” Dunn said. “…your body is overproducing adrenaline, cortisol, the hormones you need to sustain yourself during a crisis. .. Those substances your body is producing are very toxic.”

There can be guilt that they were spared, anger and depression. (I wrote in December about the risk of insider threat.)
Leon Grunberg, a professor at the University of Puget Sound, summed up this way what happens to layoff survivors:
“There’s a huge increase in insecurity and that uncertainty is very destabilizing.”

As part of a 10-year study of downsizing at a major U.S. manufacturer, he looked at depression in workers in surveys two years apart in the ‘90s.

He was amazed to find that depression scores dropped by more than half in those who took a voluntary buyout. (He tells that as a “there is light at the end of the tunnel”-type story.) There was little change in those who left involuntarily, but, interestingly, depression scores rose slightly among the workers who stayed on.

From the company’s data on sick leave, he also found that managers and other higher-skilled workers took more sick leave, he suspects to look for other jobs. Less-skilled workers, meanwhile, took less sick leave and absenteeism at the company declined as workers hunkered down, trying to hang on to their jobs. And that was in a job market much more favorable than that of today, he points out.

This BNET piece points to research that layoffs often don’t improve companies’ financial performance – essentially the reason they are done in the first place – and to a 2003 study by the Institute of Behavioral Science that found that people who had seen co-workers laid off reported poorer mental and physical health than workers who had not been exposed to layoffs at all. Reporting even worse health and attitudes were layoff survivors who were shifted to different positions or departments within the company.

One of the inherent dangers for companies is that handling layoffs badly can taint the perceptions of those who are left. They’re the ones the company is relying on to move the company forward, yet as the Wharton School’s Michael Useem notes, that “depends on the respect that remains for those who have led the downsizing.”

Grunberg says a lot was going on with the company he studied, including a merger, an increase in outsourcing and a move away from its “we’re a family” culture to more of a shareholder-driven company. Workers took that as a betrayal, he said, with comments that they were being treated as a number or an expendable commodity.

Layoffs are especially difficult for companies that have fostered that “family” culture, Dunn says.

“That whole metaphor breaks down,” she says. “I hate that – ‘We’re a family. We take care of each other.’ Well, damn, you don’t divorce your children.”

It’s hard enough for workers to concentrate when rumors are swirling at the water cooler and online – and they can quickly turn toxic in the absence of reliable information from the company – but to see coworkers escorted from the building like criminals only hurts morale, Dunn said.

Though plenty of articles simply say productivity goes down for layoff survivors then move on to the next point, Grunberg says it’s not that simple. He says it depends on how productivity is measured and the economic climate in which it occurs. For instance, any form of restructuring takes some getting used to.

This white paper from consultants The Hayes Group says workers need time to grieve a layoff, just as they would a death in the family. And workers who have to take up the slack might require more training, which suggests there will be a period of inefficiency until everyone is up to speed on the new tasks.

But a study released in December by training and research company Leadership IQ bears a sting, nevertheless. It’s based on surveys of 4,172 workers who survived corporate layoffs. In the study:

• 75 percent said their productivity has decreased.
• 64 percent said it’s true of coworkers.
• 69 percent said the quality of the company’s products or services has declined.
• 81 percent said customer service has been hurt.
• And 61 percent believed the layoffs have hurt their company’s future prospects.

The bright spot in the survey, however, echoed the advice of many experts: You can lessen the blow by being as open and forthright with employees as possible. Workers who rated their managers as visible, approachable and candid – even when there was nothing new to report — were much less likely to report these declines.

“You really can’t over-communicate right now,” says Jason Zickerman, CEO and president of business coaching service The Alternative Board.

“Let [surviving workers] know that they’re here because you believe they can work together to get the company through these very challenging times. You’ve got to show them your appreciation. Help them prioritize their work. Let them know why they are there and let them know how they can help. …” he says.

“This is not a time when you can sit in your executive office and not deal with your people. You have to be out there, letting them know what’s going on and have them feel that you’re in a fight for them.”

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Indian R&D industry - Attrition Levels Lowest in 2009

Posted by simontoffel on 21st February 2009

Zinnov Management Consulting, the management consulting company, released the findings of a study on attrition levels in the MNC R&D industry in India for the year 2009.

The report states that this declining trend in attrition started in the year 2008 and was the lowest ever then, when compared to the previous two years. While it was high in the second quarter (April to June period in case of January to December financial cycle) of the year as compared to the other quarters, it was much under control in most organizations by the last quarter of 2008 (October to December period) due to the economic condition.

Sahana Shetty, senior consultant, Zinnov Management Consulting, said, “This year, most organizations have frozen the salary increase for 2009 and even delayed their appraisal processes in lieu of a better visibility on the economic situation. Most of them have even frozen hiring for the current year, while only a few of them are back-filling for attrition for critical positions.” Throwing some light on trends that they foresee, Zinnov reported that the average attrition rate across product development organizations is at 5-8% and companies are expected to have a lower attrition in the coming months in 2009.

The report stated that when compared to 2007, product companies across India have witnessed low attrition for various levels in 2008, indicating a more positive trend. The junior-level attrition, which had gone up to 7% in 2007, dropped to 5% in 2008. Similarly, middle-level attrition, which was 6% in 2007, also came down to 4% in 2008. Also, 2008 witnessed the lowest levels of attrition when compared to the last two years.

In terms of cities, Bangalore continues to reflect high attrition when compared to Pune and Chennai, as per the report. Companies might see attrition at the junior levels as engineers might choose to go for higher studies in 2010, if the downturn continues through to next year, highlighted the report. In addition to this, services companies might start competing for senior resources and domain experts as their revenue model/business model might switch to revenue share/fixed priced projects than the current time & material projects. There is bound to be increased focus on internal capability development programs in varied organizations to help breed productivity, said the report.

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Web 2.0 Is Dying?

Posted by simontoffel on 17th February 2009

I’m not going to discuss the economic meltdown and its devastating effect on technology companies and internet startups in this post, but rather something that crossed my mind earlier this morning: “Web 2.0? seems to become more and more a void (and an avoided) term. Of course, that’s not necessarily a bad thing, but it is definitely apparent.

So why do I say it’s fading? For one, because the number of startups that contact us and include the term Web 2.0 in the subject line or message is visibly dropping (and that’s a good thing), and I hardly ever see it mentioned anymore on other technology blogs and news sites either. That’s not really tangible, so I took a look at the number of mentions of the phrase across the web, and they seem to be decreasing significantly, reflecting my feeling on this.

Judging by Google Trends, which shows how often a particular search term is entered relative to the total search volume across various regions of the world (and in various languages), the term started being used at the end of 2004 when Tim O’Reilly organized the first edition of the Web 2.0 Conference. Search queries for the term started picking up in the middle of 2005, when TechCrunch was started - with the tagline “Tracking Web 2.0? by the way - and the number kept increasing until the end of 2007. After that, the trend is clearly downwards, falling back to the level it reached in early 2006 today. If the trend continues, there should only be a handful of people left who scour search engines for “Web 2.0? by 2011.

Also noteworthy: take a look at the geographic regions that have generated the highest volumes of worldwide search traffic for the term over the years - it’s Asia, with the top 5 regions being India, Singapore, Hong Kong, Taiwan and Malaysia (in that order). Furthermore, Google Trends pegs the number one language in which people search for stuff related to the topic of Web 2.0 to be Russian before English.

And just in case you’re curious: “Web 3.0? doesn’t seem to picking up much.

Let’s all rejoice.

Google’s “Insights for Search”, a beta service that analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered - relative to the total number of searches done on Google over time - gives an even better overview:

I’ve never had anything against the phrase “Web 2.0?, but I wouldn’t miss it a bit if it were never used again.

How about you?

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IT Job Drain: Dire or Just Discouraging?

Posted by simontoffel on 17th February 2009

There certainly hasn’t been much positive news on the IT job front lately. Earlier this month, we shared reports that the computer sector became one of the top three industries eliminating workers in January. If there was a glimmer of hope in that figure, it was a San Francisco Chronicle reporter’s contention that some of those cuts would come through attrition rather than workers actually getting pink slips.

That’s exactly what is happening , reports InfoWorld, in an article republished on CIO.com . When tech vendors like Microsoft and Sun announce sweeping job reductions, they include currently vacant jobs that will remain unfilled and planned positions for which folks won’t be hired. It’s a common bit of “smoke and mirrors,” says Forrester Research analyst Natalie Petouhoff, a way for companies to signal to their shareholders that they realize the need to cut costs.

Such announcements also typically reflect a worst-case scenario of the number of jobs a company thinks it may end up needing to shed. While Microsoft last month said it would cut 5,000 jobs over the next 18 months, so far it has laid off 1,400 employees. It could make up the difference “simply by not hiring in certain divisions,” Gartner analyst Neil MacDonald tells InfoWorld.

It was a similar story when Yahoo announced sweeping job cuts in October, wrote Kara Swisher on All Things Digital . At that time, the company indicated it might have to eliminate up to 3,500 of its 15,000 employees. But Swisher wrote that industry observers expect the final tally to be about half that number.

I don’t want to paint an overly positive picture. There’s no question that tech companies are cutting jobs in numbers not seen in years . Still, some companies may look at history and try to trim costs elsewhere instead of simply eliminating jobs in a bid to win Wall Street’s fickle favor. A recent BNET item highlighted a Bain & Co. study that showed laying off employees often hurts , rather than helps, a company’s financial performance. Of the S&P 500 companies that laid off workers in 2000-2001, those that laid off more than 10 percent of their work forces saw their stock prices drop by 38 percent. Companies that laid off fewer employees fared better, with their stock prices remaining essentially flat.

That’s what Cissy Pau, principal consultant for Clear HR Consulting, told me when I interviewed her in December for a story about how some companies are looking at alternatives such as shorter work weeks and pay cuts to avoid sweeping layoffs. She said:

Layoffs without any kind of corporate restructuring or efficiency improvement won’t provide the long-term results you want. If you say “I need to cut the budget by $10 million” and lay off $10 million worth of people, how are you going to deal with the work? What about the expertise you’ll lose? What about the stress of the people who remain? It’s not a permanent solution. The corporate reorganization has to go hand in hand (with layoffs) or else you’re just going to find yourself doing more layoffs

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