Everybody wants a place sat proudly at the top of Google so much so that they try all kinds of methods to get there, however the only one that really works is google seo. Google search engine optimization is basically implementing the webmaster guidelines and trying to make you site content as spider friendly as possible. Over the past 5 years Google has become more and more focused on off page seo factors, as far as their ranking system is concerned and this means they give less weight to your actual site content and more weight to how popular you are within the sites on their index. SEO Experts can help you to get the good rank on google search engine.

In this article I want to take the time to give you some basic google seo factors so that you can start to optimize your pages for the google.bot. Off page factors relates to getting links and the quality and quantity of those links is going to be a massive determining factor in how close you get to the top of the serps.

So what makes a quality in bound link as far as google seo is concerned? The first aspect of your link simply relates to relevance, how relevant is the page linking back to your site? Is the page url, title, heading and body content relative to your web page? If not google will hardly notice it and you will not get an increase in Page Rank. Make sure your links are as relevant as possible, this is one of the main aspects of google seo. The second aspect is ensuring your link is coming from a site with as high a Page Rank as possible.

I have mixed feelings about this as I have seen pages rank for competitive keywords and have links coming from page rank 0 sites only. All I will say is the more high PR links you have the less low PR links you\’ll need. Try and build up a mixture of both types. The third aspect of google seo is making sure your links are anchored with your keyword text.

Do not make the common webmaster mistake of linking back using your name or the classic \”click here\”. Doing this is an absolute waste of a link. If you are selling cars link back using text like \”used cars sale\” or \”car finance\”, this will give your site relevance and keyword authority and is the most important aspect of google seo. One word of warning when using this method though, do not use the same anchor text every time. You need to use variations otherwise it will look like keyword manipulation and your site could be penalized.

Author is an experienced Search Engine Marketing and E-business consultant and providing dedicated seo assistants to the business. Business can hire seo assistant ,like full time seo assistant, hourly basis seo assistant or project basis seo assistant or you can visit Author website at www.arnavgupta.com.

This is Part 2 of my series of posts summarizing a fascinating recent hour-long one on one interview with Google CEO Eric Schmidt.

Early in the interview I asked Schmidt about the future of search. I brought up the “search is 90% done” misunderstanding from last summer. Said Google Vice President Marissa Mayer at the time:

Search is a science that will develop and advance over hundreds of years. Think of it like biology and physics in the 1500s or 1600s: it’s a new science where we make big and exciting breakthroughs all the time. However, it could be a hundred years or more before we have microscopes and an understanding of the proverbial molecules and atoms of search. Just like biology and physics several hundred years ago, the biggest advances are yet to come. That’s what makes the field of Internet search so exciting.

Specifically I asked Schmidt “What are the hard things to be solved in search in the next ten years?”

His lengthy answer meandered around a central theme, that Google needs to move “from words to meaning.” In other words, Google needs to understand queries better, and return results that best match the real meaning of a query. “We have to get from the sort of casual use of asking, querying…to “what did you mean?””

He then took a detour and shared a (non-serious) approach that cofounder Sergey Brin has talked about internally – direct brain implants:

Now, Sergey argues that the correct thing to do is to just connect it straight to your brain. In other words, you know, wire it into your head. And so we joke about this and said, we have not quite figured out what that problem looks like…But that would solve the problem. In other words, if we just – if you had the thought and we knew what you meant, we could run it and we could run it in parallel.

When I (again, jokingly) asked if Google was working on that product, he answered “Well, I wish we were. But we don’t exactly have all the medical clinics necessary to test brain insertion.”

But he also had a serious point. One big problem with search is a proper understanding of what exactly the user wants. And then how to pair that with exponential growth in datasets:

Okay. So to me, the question is sort of, what’s next, is really basically how far does the artificial intelligence technology go here? How many signals can we get from who you are, where you are, what you’ve been, what you’ve done and so forth to refine that querying? And at the same time, you also have this enormous expansion of data sets. I think what people are missing is that the amount of information on the Internet is growing very, very rapidly…Because it gets more open, people put more data on it and so forth and so on and that’s wonderful. Also, you have all these dynamic databases that are now – they basically publish that at web pages and again index them as well.

The long term goal of Google search, he says, is to give the user one exactly right answer to a query:

So I don’t know how to characterize the next 10 years except to say that we’ll get to the point – the long-term goal is to be able to give you one answer, which is exactly the right answer over time. Okay, you know, the question I’ll ask today, how many Americans have – what percentage of Americans have passports?…The Google’s answer was a site, which was somebody who had attempted to answer that question and had multiple answers. It’s quite interesting actually to read…So you go to a very good definitive site. And what I’d like to do is to get to the point where we could read his site and then summarize what it says, and answer the question…Along with the citation and so forth and so on.

SHANGHAI — Three days after announcing that he was resigning as the head of Google’s China operations, Lee Kai-Fu said he had raised $115 million to create a company that would fund high-tech start-ups in China.

That company, Innovation Works, will search for talented Chinese engineers and entrepreneurs and help them develop the next generation of Internet and mobile computing technologies, Mr. Lee said in a telephone interview Monday.

“We’re going to collect the best ideas, and we’re going to hire the best engineers and entrepreneurs,” he said. “After one year, we’ll send the companies into the open. If they get venture capital funding — great; if they don’t, they won’t live.”

Innovation Works is being backed by the YouTube co-founder Steve Chen, Foxconn Technology, the Legend Group, New Oriental Educational and Technology Group and WI Harper Group, the American venture capital firm. Foxconn is one of the world’s biggest manufacturers, producing everything from Apple’s iPhone to HP computers. Legend is the parent company of Lenovo, the Chinese computer maker.

Mr. Lee, 47, a former Microsoft executive, said that he was leaving Google after four years because he had simply found a new challenge.

He dismissed as “outrageously wrong” the notion that his departure had anything to do with Google’s difficulties in complying with China’s strict censorship rules or due to fierce competition from China’s leading search engine, Baidu.

“In my career I’ve never run away from anything — I run toward things,” he said. “There’s clear evidence Google has doubled its market share in China under my leadership. It’s on the upturn.”

In a telephone conference call with Peter Liu, the chairman of WI Harper, one of the lead investors, Mr. Lee said part of the logic behind forming the company was the lack of early stage funding of high-tech start-ups in China, or angel investors — who could provide financing and coaching of young companies.

Talented managers now working for technology companies in China were primed to leave those companies to become great entrepreneurs, he said.

“Our experience is in company building,” he said. “I can coach them with my many years of experience.”

China is already a hotbed of high-tech growth, with fast-growing Internet companies like Baidu, Tencent, Shanda and Alibaba already worth billions of dollars. Venture capital funds are aggressively scouting out new companies that can capture share in what is already the world’s largest Internet market, with over 300 million users.

Innovation Works recently signed a lease to rent part of a building in Beijing’s high-tech district, next to Google’s offices, and the company will house its start-ups there.

Despite the economic downturn, Mr. Liu of WI Harper, said he had no trouble raising the money for Innovation Works.

“We raised the money in less than 30 days,” he said, and called the hiring of Mr. Lee “a miracle.”

“He can identify the next Google in China or the next Baidu,” he said.

Source: NYTimes

Google has launched an unfinished new search engine Google Caffeine Search Engine. The search engine is expected to improvise on the index size, speed of the queries and most importantly, changes the value of search engine rankings.

A post describing the new search architecture, code named Caffeine, mentions that the new infrastructure sits “under the hood” of Google’s search engine, which means that most users won’t notice a difference in search results.

Some parts of this system aren’t completely finished yet, so we’d welcome feedback on any issues you see. The Google’s new infrastructure is found at http://www2.sandbox.google.com/.

“Right now, we only want feedback on the differences between Google’s current search results and our new system. We’re also interested in higher-level feedback on ranking discrepancy as engineers will be reading the feedback,” wrote Sitaram Iyer, staff software engineer, and Matt Cutts, principal engineer at Google, in the official blog site.

The public testing of the new engine comes two weeks after Microsoft Corp. struck a deal to replace Yahoo Inc.’s search engine, with its own Google competitor, called Bing. Yahoo Search and Bing are the second- and third-most popular engines after Google

Google s CEO Eric Schmidt has resigned from the board of Apple because of potential conflicts of interest, as per a statement released by Apple on Monday.

This is a natural corollary to recent developments as Google and Apple find themselves pitted against each other with Google entering more segments where Apple has a dominant presence. Google’s Android operating system is devised for mobile phones that compete with Apple’s iPhone, while its Chrome browser and its plans for a Google operating system also compete with Apple’s products. Eric Schmidt has been with Google since 2001 and on Apple’s board since August 2006.

“Unfortunately, as Google enters more of Apple’s core businesses, with Android and now Chrome OS, Eric’s effectiveness as an Apple board member will be significantly diminished, since he will have to recuse himself from even larger portions of our meetings due to potential conflicts of interest,” said Apple CEO Steve Jobs.

“Therefore, we have mutually decided that now is the right time for Eric to resign his position on Apple’s board.” “I have very much enjoyed my time on the Apple board; it’s a fantastic company,” said Schmidt in a statement. “But as Apple explained, we’ve agreed it makes sense for me to step down now.”

Search engine giant Google has released beta version AdSense an advertising platform for mobile applications. The application is initially available only on Apple s iPhone and Android phones.

The AdSense mobile platform allows developers to integrate Google s AdSense network ads into mobile applications facilitating advertisers to bid for placement in mobile apps.

“Advertisers are looking for ways to reach potential customers when they are engaged with mobile content, and application developers are looking for ways to show the best ads to their users,” said Susan Wojcicki, VP (product management) at Google in a blog post.

Google however isn’t the first to venture into this space — other contenders in this arena include Vdopia, AdMob, Medialets, Pinch Media, and PurpleTalk, which have been trying to turn mobile advertising into a viable revenue stream for mobile application developers.

Google traditional use of targeted keyword and geography is now extended to mobile platform, said Steinberg, director of business development at Urbanspoon, one of the companies in Google’s closed service trial.

However a study by Pinch Media, a mobile analytics company says that Google’s entry into the space is likely to be developers with extremely popular applications. According to Pinch Media, for mobile users to benefit from this technology is still long way the reason being the AdSenses platform works only on most high-performing mobile applications - which is currently less than 5% of the total share.

Ziva Software is eyeing 10 million hits by 2010 with Zook, its mobile search engine. The company has also partnered with operators like Virgin, Idea Cellular, Spice, Aircel, and Airtel (Sri Lanka), etc.

Ajay Sethi, COO of Ziva Software said, “As a startup we are using our business intelligence in mobile space. Zook provides exact answers to every user query. Zook fetches answers (and not links/URLs of the matching web-pages) from the across the web.”

Zook also utilizes community participation and an active feedback loop to constantly improve the quality of results. Even more importantly, answers sent as response to SMS-based searches are reviewed by us. This helps Zook to ensure that every user query is provided with an exact and relevant answer immediately, said Sethi.

Zook has been promoted to the Aircel subscribers via the on-deck portal presence since January 2009. As per the partnership, Zook will use fetch engine paradigm to provide off-deck search experience to Aircel users and in the process.

Zook powers the SMS-based local search service for Virgin Mobile (on 58686 with Ask prefix) and with Idea Cellular, Zook provides local search and community-assisted search solutions for IdeaFresh portal.

Besides Zook will power the specialized portal for Idea’s roaming users, personalized and custom alerts service (such as stock subscriptions) provided to SMS users and has been available to the Idea Cellular subscribers since September 2007.

A recent report indicates that India has a mobile subscriber base of 400 million of which 30-40 million have GPRS enabled phones. However, since only about 50% of these actually use these facilities, the actual user base would be 20-23 million in India, said Sethi.

“We are working with mobile operators and also manufacturers. So shortly Nokia and Samsung will have Zook as their default browser at the back end,” he said.

Sethi said that unlike Google, Microsoft and Yahoo who are presently more in the online space, Zook is exclusive in the mobile Internet space. Zook combines innovative algorithms with human intelligence to improve the quality of the search results. Zook makes the entire universe of information from the web, partners and community as needed by users on mobile phones available as exact answers.

“Our team of 15 techies use the fetch engine to search from Yahoo and Microsoft engines, but since Google does not have a open free API, we don’t search on Google,” he said.

Zook services are presently available only in India. Most of the hits come from the three metros of Mumbai, Delhi and Chennai and an equally warm response has been from smaller tier II cities in Western UP, Tamilnadu, Gujarat and Maharashtra.

The company was initially funded by Ojas Partners to a tune of Rs 7.5 crore and may go in for the second round of funding in July 2009. Revenues are going in and the traffic is also growing so will decide if we need funding next month, said Sethi.

New York: Google is forming a $100 million fund called Google Ventures. The fund is aimed to invest in early-stage start-up firms.

The fund, will be wholly owned by Google, but will operate as a separate entity and will seek investment opportunities to maximize returns rather than looking for investments that strictly fit with Google’s strategic vision.

Rich Miner, a Co-founder of Android smart phone software that Google acquired in 2005, and Bill Maris are the fund’s two managing partners.

Earlier this month, Reuters reported that Miner appeared at an investor conference for Internet start-up companies with a name tag that listed his name alongside Google Ventures.

Miner said on Monday that Google Ventures will look at a wide variety of companies to invest in, including consumer Internet products, information technology, health care and biotech, among other areas. “Just as we were founded by entrepreneurs, we think we can help some of those next entrepreneurs with the next great idea,” said Miner.

Google Ventures has already invested in Pixazza Inc, an photo-based online marketing service and Silver Spring Networks, a company that uses technology to improve the efficiency of power grids.

Google has invested in other companies in the past through its philanthropic division, Google.org. While Google.org may continue to make investments from time to time, Maris said that Google Ventures will now function as Google’s “primary vehicle” for making venture-style investments.

Several high-tech companies have in-house venture capital arms, including Intel and Motorola, But Maris said that Google Ventures would have more in common with traditional venture capital firms.

The fund will focus primarily on companies seeking seed funding and early stage funding, and Google Ventures will have the ability to make investments ranging from tens of thousands to “several tens of millions” of dollars, Maris said.

It’s hard for me to imagine going without email for a day. It’s such an easy and convenient way to communicate with my friends and family. However, there was one limitation that bothered me: my family members and friends who prefer to communicate in Hindi did not have an easy way to type and send email in their language of choice. I am extremely happy to announce the launch of a new feature in Gmail that makes it easy to type email in Indian languages.

When you compose a new mail in Gmail, you should now see an icon with an Indian character, as the screenshot below shows. This feature is enabled by default for Gmail users in India. If you do not see this function enabled by default, you will need to go the “Settings” page and enable this option in the “Language” section.

When you click the Indian languages icon, you can type words the way they sound in English and Gmail will automatically convert the word to its Indian local language equivalent. For example, if a Hindi speaker types “namaste” we will transliterate this to “??????.” Similarly, “vanakkam” in Tamil will become “???????.” We currently support five Indian languages — Hindi, Tamil, Telugu, Kannada and Malayalam — and you can select the language of your choice from the drop-down list next to the icon.

We built this new feature using Google’s transliteration technology, which is also available on Google India Labs, Orkut, Blogger and iGoogle. I hope you find this feature useful to communicate with those of your friends and family who prefer to write in their native language, and it will be available soon to businesses and schools using Google Apps. Now back to replying to all those Hindi emails I got from my family and friends today!

Even search engine giant - Google, does not seem to be immune to the global recession. On Friday, it announced that it will be cutting down around 200 jobs in its sales and marketing divisions.

In a posting on the Official Google Blog, Omid Kordestani, SVP (global sales and business development) said, “When companies grow quickly it’s almost impossible to get everything right-and we certainly didn’t. In some areas we’ve created overlapping organizations which not only duplicate effort but also complicate the decision-making process. That makes our teams less effective and efficient than they should be.”

He also admitted that Google had over-invested in certain areas. Kordestani said the company had no option but to restructure their organizations. Google will give each outgoing employee time to find another position at Google, outplacement support, and provide severance packages for those who will have to leave the company, the posting read.

This is not the first time this year that the Internet behemoth has announced structural and strategic changes to its organization in order to trim costs. In January, Google reduced its number of recruiters by 100. It also announced the closing down of engineering centers in Arizona, Texas, Norway, and Sweden. Some of the engineers, around 70 in number, were moved to other centers, while others were asked to leave.