The Hyderabad City Police has launched a ‘Delete’ campaign aiming to spread awareness to prevent cyber crimes.

The focus of this educational campaign is to get citizens to be cyber smart. This campaign involves lectures, experience sharing in the form of presentations on safety on the Internet by the cyber cops and IT core teams of Hyderabad City.

The ‘Delete’ campaign encourages participation to share experiences and invites people to become ‘Cybervangelists’, i.e. people who their experience with others and bring any suspicious activities on the Internet to police notice.

This campaign aims to teach individuals, and organizations not to be a ‘Cyberlamb’, which means someone who believes whatever they come across on the Internet. ‘Delete’ will also include a list of things to do when you are online. Cyber Mantra gives a list of ‘to do’ and ‘not to do’ for people to guard themselves online. Further, the ‘Delete’ campaign also features ‘Cyber Gifts’. Those who participate in the campaign are provided gifts like baseball caps, ID card straps, t- shirts, etc.

The ‘Delete’ campaign is aimed at helping citizens to realize the damage that could be caused by being ignorant of cyber crime. The campaign also has created a website that helps citizens to understand the preventive measures that can be taken to protect themselves. The website has some real life examples of people who have been victims of cyber crimes.

Intel and Advanced Micro Devices’ latest server processors have come in for criticism from Facebook, the social networking company, for failing to deliver on promised performance.

According to Jonathan Heiliger, vice president of technical operations, the latest generations of server processors from companies like Intel and AMD have failed to deliver anticipated performance gains. “The performance gains they’re touting in the press, we’re not seeing in our applications,” he said at the GigaOm’s Structure conference in San Francisco recently.

A massive consumer of servers, Facebook is constantly looking to upgrade its infrastructure as well as minimize power consumption to cut costs.

The hardware industry, too, has failed to deliver servers that are highly power-efficient for companies such as Facebook and Amazon, Heiliger said. “To build servers for companies like Facebook, and Amazon, and other people who are operating fairly homogeneous applications, the servers have to be cheap, and they have to be super power-efficient.”

According to Heilinger, Google, which has designed and built its own servers, has done a good job.

In order to meet the needs of companies deploying large computing clusters, Heiliger said they should come together to develop common standards that vendors can design for.

Search engine giant Google has released beta version AdSense an advertising platform for mobile applications. The application is initially available only on Apple s iPhone and Android phones.

The AdSense mobile platform allows developers to integrate Google s AdSense network ads into mobile applications facilitating advertisers to bid for placement in mobile apps.

“Advertisers are looking for ways to reach potential customers when they are engaged with mobile content, and application developers are looking for ways to show the best ads to their users,” said Susan Wojcicki, VP (product management) at Google in a blog post.

Google however isn’t the first to venture into this space — other contenders in this arena include Vdopia, AdMob, Medialets, Pinch Media, and PurpleTalk, which have been trying to turn mobile advertising into a viable revenue stream for mobile application developers.

Google traditional use of targeted keyword and geography is now extended to mobile platform, said Steinberg, director of business development at Urbanspoon, one of the companies in Google’s closed service trial.

However a study by Pinch Media, a mobile analytics company says that Google’s entry into the space is likely to be developers with extremely popular applications. According to Pinch Media, for mobile users to benefit from this technology is still long way the reason being the AdSenses platform works only on most high-performing mobile applications - which is currently less than 5% of the total share.